TRISANT
High FrenzyHall of Mirrors
Digital:Mirrors
This Here Now: Reflective surfaces in Trisant’s digital works create interrelations between objects in a hermetically sealed computer-generated environment. The scenes adopt presentation and display strategies commonly used in commercial advertising, but these are used to foreground the nature of representation, modern patterns of consumption and the projection of desirability onto consumer goods. The repetition invokes flux, but rapidly returns to point zero.

‘High Frenzy’: The scene adopts presentation and display strategies commonly used in commercial advertising, but these are used to foreground the nature of representation, modern patterns of consumption and the projection of desirability onto consumer goods. Tight loops of repetition are used in these digital animations to exaggerate advertising techniques that aim to fix products in consumer’s consciousness.